In March 2024, Jencap Group, one of the largest insurance wholesalers in the US, acquired Foresite Sports, the parent company of EventSured, US Hole In One, and Interactive Promotions Group. We built the software platform that EventSured runs on.
This wasn't our acquisition. But it changed how we think about the work we do.
The agency trap
Most software agencies operate on a simple premise: you pay them to build something, they build it, you get the code, they move on to the next client. The value is consumed the moment the software is delivered. After that, you're paying again for maintenance, updates, or the next project.
That model is fine for commodity work. But it fundamentally undervalues what actually happens when you build a great product: the software becomes an asset. It compounds. Every feature, every integration, every workflow you encode into the system increases its value to your business.
EventSured started as a project to replace ACT CRM with a custom platform. Five products (HIO, IPG, CollectCover, and others) were unified into one system. Quote time dropped from hours to minutes. Claims that took three days started completing in hours. The platform became central to how Foresite Sports operated.
What the acquisition proved
When Jencap acquired Foresite Sports, they weren't buying a book of business. They were buying a vertically integrated insurance operation, and the software platform was a meaningful part of that. The system we built could handle quoting, binding, policy management, and claims across multiple product lines, running on a microservice architecture on AWS.
Jencap's President Mark Maher described it as "a strategic move that enhances our position in the market and expands our portfolio of specialized insurance products." Greg Esterhai, CEO of Foresite Sports, said becoming part of Jencap "allows us to tap into expanded resources and leverage their industry-leading infrastructure."
The platform wasn't just a project deliverable. It was infrastructure that a top-10 US wholesaler found valuable enough to fold into their operations.
What this means for how we work
This experience validated something we already believed: the most valuable software engagements are the ones where the platform becomes a client's core operating system, not just a point solution for a single problem.
We structure every engagement with this in mind. Weekly sprints that build toward a durable architecture. Clean APIs that outlast the initial feature set. Domain modeling that captures business logic rather than hardcoding it. These aren't engineering niceties. They're what make software acquirable.
Today, we continue working directly with Jencap. A contract doesn't force the relationship. The platform we built is worth investing in. That's the signal every enterprise buyer should look for: does your engineering partner build systems that become more valuable over time, or code that gets rewritten in two years?